VICEROY MIAMI

Evergreen Campaign

Campaña Evergreen "Siempre Verde"

Viceroy Miami is a luxury hotel that blends timeless East Asian accents, international service standards and Miami's own rich ambience to create an unparalleled hotel destination in Brickell. The objective is to create a campaign that invites the social media audience back to the hotel, spa, restaurant, and night club.

Viceroy Miami es un hotel de lujo que mezcla toques del este de Asia , los estándares internacionales de servicio y rico ambiente típico de Miami para crear un destino de hotel sin igual en Brickell. El objetivo es crear una campaña que invita a la audiencia de los redes sociales de vuelta al hotel , spa, restaurante y a disfrutar la vida noctura que ofrecen.

Strategy

The evergreen campaign positions Viceroy Miami as a millennial brand by personifying the hotel’s identity through social behavior and tone.

Creative Execution: Viceroy Miami is the reflection of a mid-30 year old successful woman that enjoys the good life.







Content Distribution

Every quarter each platform follows the GMCVB Calendar to align with the Greater Miami and the Beaches.